QUICK ANSWERS TO THE QUESTIONS YOU’RE STRUGGLING TO ASK

PREDICTIVE MARKET INTELLIGENCE FOR B2B

Predictive Market Intelligence has been proven across hundreds of projects in challenging B2B verticals such as ESG, martech, enterprise architecture, MSP, engineering, agri-tech, regulation and legal, R&D, investors, public sector and government.

We developed the approach specifically to generate fast, reliable insight in those areas where traditional audience research was falling short.

Designed to dramatically accelerate speed-to-insight and reduce risk, Predictive Market Intelligence gives you a deep view of the attitudes and opinions of any customer, buying group or stakeholder audience, even those normally restricted by regulation.

proven in technical b2b

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accelerated time to insight

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Average 65% cost reduction

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proven in technical b2b · accelerated time to insight · Average 65% cost reduction ·

Our Process

  • map priority Audiences

    map priority Audiences

    We work with you to identify and quantify the key audiences at all stages of the buying journey.

  • Model from real-world examples

    real-world modelling

    We don’t just define our audiences, we bring them to life with real-world references as the basis for a big-data interrogation.

  • interview and interrogate

    Infinite survey flexibility

    Qual and quant. analysis conducted by experienced researchers without the usual recruitment and retention challenges.

  • Fully actionable findings

    Fully actionable findings

    We deliver full, actionable reports, written and presented by senior experts comfortable with technical, marketing & exec. conversations.

CASE STUDY: ESG POSITIONING NARRATIVE

We used Predictive Market Intelligence to develop a Positioning Narrative for a sustainable enterprise energy supplier based in Ireland.

We identified the common thread within their offer: closing the ambition-to-reality gap. We then related this to the key messaging need for each of four target category verticals: CPG, Healthcare, Technology and Finance.

Within 1 month, we’d segmented their audiences and created tailored GTM messaging to drive business growth.

  • “This gives us clear hypotheses to carry into stakeholder interviews. And fills in the blanks for those we won’t be able to speak to.”

    —CMO, B2B Energy Supplier

  • "These insights have fundamentally changed the way we are thinking about the client's challenge"

    —B2B Agency Strategy Director

  • "This will be essential in helping the CEO understand the challenges we're facing"

    —Head of Group Corporate Communications, Middle-Eastern B2B Holding Company

LET’S GET STARTED

ONE AUDIENCE. ONE KEY QUESTION. LET US ANSWER THE THING THAT’S KEEPING YOU UP AT NIGHT.

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