predictive market intelligence
Feel like you're flying blind with your audience intelligence?
Are you "winging it", or relying on sales reps for insight because regulations, budgets and timelines make effective market research impossible?
We can help.
Predictive Market Intelligence from NICE Thinking delivers fast answers, when even asking the questions seems impossible. Qualitative depth, with quantitative confidence. Any audience, any market.
Time to insight accelerated up to 80%. Costs reduced on average 65%.
No recruitment challenges or scaling limitations. No compliance/ regulatory blockages. No reputational risk.
Built for healthcare: oncology, immunology, respiratory, rheumatology, gastroenterology, paediatrics, rare diseases, sexual health, biotech, devices.
Proven in B2B: ESG, packaging, management consultancy, legal governance, enterprise architecture, Martech, MSP, agri-tech
Delivering value in DTC: finance, HNWI, Middle-East tourism, under-18's.
PERFORMANCE BRANDING
NICE Thinking Strategy delivers specialist "Performance Brand" strategy that is specifically designed for the unique needs of regulated and technical sectors with niche, specialist and hard-to-reach audiences, and complex customer journeys that are increasingly shaped by AI.
We are expert in healthcare and B2B, with strong credentials in other complex sectors like finance, biotech, ESG and automotive.
We develop brand positionings and narratives that will work for your human audiences, and also your automated ones, ensuring that the right messages get through the new information gatekeepers to give you decision-winning salience.
We build GTM and content strategies that bring these narratives to life in the most powerful ways for your audiences. Enhancing your presence and your awareness in the channels and moments that matter most.
Services: "Performance Brand" positioning, narratives, message architecture and GTM. Predictive Market Intelligence AI-powered synthetic research, audience segmentation, audience and journey mapping, concept testing. AEO/ GEO auditing, effectiveness monitoring & content strategy. AI strategy, engagement & training.
We work directly with clients, and via a network of carefully chosen agencies & partners.
Client brands: Esteve, Chiesi, Fresenius Kabi, AA, Lloyds Banking Group, TUI, GE Digital, Raspberry Pi Foundation, Awaze (Cottages.com), Warrantywise, Indeed, Acxiom, MiQ, LTTS, World Gold Council, Energy Systems Catapult, Barilla.
Client agencies: Spectrum Science, Salt Thinking, Stick + Twist, The Thread Team, 100% Open, MOI, Ledger Bennett, The Behaviours Agency, Beneath, Squaredot, The Planning Department, Bourne, MiraVeta, June2, Ride Shotgun, The Chase.
